A logo is usually the smallest visual element of a brand and one of the hardest to design well. It must remain recognisable on a website header, social profile, invoice, sign and a 16-pixel browser icon. The price therefore reflects the thinking and testing behind the mark, not the number of shapes in the final file.
At WebSight1, logo design starts at €150 and includes brand analysis, concepts, revisions and all the files you need for print and digital use.
Typical logo design price ranges
There is no universal tariff, but projects usually fall into several levels:
- a basic mark based on a clear existing direction;
- a professional logo project with research, concepts and tested variations;
- a broader visual identity including typography, colour, layouts and usage rules;
- strategic branding involving positioning, naming, messaging and a complete system.
A very low price often covers execution of an instruction rather than design exploration. That can work when the client already has a strong concept, but it is not the same service as developing a distinctive identity from the business foundations.
What should the process include?
Discovery
The designer needs to understand the business, customers, competitors and where the identity will appear. Without this, the result is likely to be attractive but interchangeable.
Concepts
Good concepts explore different ideas, not merely different fonts. Each direction should have a reason connected to the brand rather than a random trend.
Refinement
The selected direction is adjusted for balance, legibility and reproduction at different sizes. Colour and monochrome versions are tested before delivery.
Final files
At minimum, expect vector files for professional use and raster exports for everyday channels. SVG, PDF or EPS cover scalable applications; PNG and WebP are useful online. You should also receive horizontal, stacked, monochrome and icon versions where the identity requires them.
What affects the price?
The complexity of the business, the number of decision-makers, research depth, number of concepts, revision rounds and breadth of final applications all matter. Creating a single logo file is different from designing a system that also covers social templates, stationery, packaging and website direction.
Common false economies
An unlicensed font, copied symbol or AI-generated mark with unclear rights can become expensive when the business grows. Another common problem is receiving only a small JPEG, which cannot be used for print or signage without rebuilding the logo.
Logo versus complete branding
A logo identifies the business; branding decides how the business consistently looks and sounds. If you already know the visual direction and need a strong mark, a focused logo project may be enough. If every channel currently looks unrelated, a complete branding package will create more value.
See our logo and branding service or send us the business name, sector and intended applications for a concrete quote.