The honest answer to “How much does a website cost?” is a range, not a single figure. A five-page company website, an online store and a client portal may all be called websites, but they involve very different design, content, functionality and risk.
For a Bulgarian business in 2026, our standard static presentation website is €500, with hosting and technical support for €20/month. Custom business websites start around €1,500, while an online store starts around €1,800. Custom systems are estimated after the workflow is defined.
These are starting prices, not universal tariffs. This guide explains what changes the total and what should be included in a responsible quote.
Typical website price ranges
Static business website — €500
This covers a focused static website for a company, service or professional practice: a clear structure, responsive BG and EN versions, core service pages, contact options, basic technical SEO and deployment.
The price assumes that the functionality is conventional and the content volume is controlled. Copywriting, professional photography, multiple languages or extensive integrations can increase the scope.
Business website with functionality — from €1,500
This level may include editable catalogues, bookings, advanced forms, multilingual content, gated resources or connections to third-party services. The work is no longer only visual; data and user flows need to be designed and tested.
Online store — from €1,800
An ecommerce project includes product structure, cart and checkout, payments, delivery rules, transactional email and order administration. The number of products matters less than the variation of the data and operational rules.
Read our complete online store cost guide for payment, hosting and monthly expenses.
Custom web system — individual estimate
Portals, marketplaces, internal tools and workflow automation cannot be priced responsibly from a page count. The estimate depends on user roles, data, integrations, security and the consequences of failure.
What determines the price?
Content and structure
A website with ten distinct service pages requires more planning, writing and visual work than a compact five-page site. Repeating the same template is not the same as designing a useful path for each customer question.
Custom design
Adapting a proven component system is faster than creating a unique art direction, animation language and custom 3D work. A premium visual result also needs more testing across screen sizes and accessibility preferences.
Functionality
Forms, calculators, booking, search, accounts, payments and integrations all add states that must be designed and tested. “Just one feature” can affect the database, administration, email and privacy model at the same time.
Content management
If your team needs to update the website, the administration experience is part of the project. A clean editing model takes deliberate work; a confusing collection of page-builder controls is not a free substitute.
SEO and migration risk
Replacing an existing website with search traffic requires URL mapping, metadata parity, redirects, structured data and content verification. This is more work than launching a new domain, but ignoring it can cost far more than the migration itself.
Costs beyond development
Plan for:
- domain renewal;
- hosting or platform subscription;
- premium software licences where genuinely needed;
- maintenance and security;
- content, photography and translation;
- ongoing SEO or advertising.
A cheap build with expensive monthly dependencies may cost more over three years than a stronger initial implementation.
What should a quote specify?
A useful quote defines pages or templates, functionality, content responsibilities, languages, revision stages, delivery time, ownership, hosting, support and what is explicitly outside the scope. If the document only says “website — €X”, the two sides may be imagining different products.
How to keep the budget under control
Start with the business goal and the smallest complete version that can achieve it. Prioritise the pages and functionality that affect enquiries or sales, then leave non-essential ideas for a measured second phase. Good scoping reduces cost without making the result cheap.
See our current business website service or describe your project through the contact panel for a concrete estimate.